Hotel PDP›Rooms & Ratesimplied context · 764 px
Best rate first · click any to compare
King Room
1 King Bed · Sleeps 2
★ RecommendedEgencia Business rateFlexible · Bed & Breakfast
1 King Bed
Free cancellationIncludes breakfastIncludes wifiPay at hotel+1
$251
per night
Other rate options · click any to compare
Queen Room
1 Queen Bed · Sleeps 2
★ RecommendedEgencia Business rateFlex · Bed & Breakfast
1 Queen Bed
Free cancellationIncludes breakfastIncludes wifiPay at hotel+1
$224
per night
Other rate options · click any to compare
Design review · breakdown
What this is
For each room type, one 'Recommended' rate is rendered as a hero block with full detail and a prominent Reserve. Remaining rates collapse behind a '+N more' control.
Why it works
Optimizes for the common path: most users will accept the recommended option. Reduces choice paralysis without removing the long tail.
Best use case
Default booking flows, repeat agents, and policy-driven environments where 'the right answer' usually exists.
Tradeoffs / risks
Trust depends entirely on the recommendation logic being good. Bad recommendations erode confidence in normalization itself. Hidden rates feel arbitrary if the 'why this is best' isn't explained.
UX notes · scannability · normalization · booking confidence · provider transparency
Strongest single-CTA booking confidence of any concept. Detail is reduced for non-recommended rates until promoted. Normalization is implicit — the user must trust that 'best' truly considered all 7 rates.