Hotel PDP›Rooms & Ratesimplied context · 764 px
Build your rate · opt-out
Best experience pre-selected. Remove options to simplify.
Room type
Premium options · all pre-selected
Your rate
In policy$266/ night
base $219 · +$47 options
Free cancellationIncludes breakfastIncludes parkingPay at hotel
Design review · breakdown
What this is
Same option list as Concept 11, but every value-add is checked by default with a 'Recommended' badge. Removing options strikes them through and decreases the total.
Why it works
Anchoring + loss aversion lift attach for breakfast, refundability, and parking. Users see the premium total first and decide what they're willing to give up.
Best use case
Leisure or hybrid audiences where flexibility and amenities are likely to be valued, and where the agent wants to nudge toward the fuller experience.
Tradeoffs / risks
Can feel paternalistic or manipulative if defaults feel forced. Higher starting price may scare price-sensitive users before they realize options are removable.
UX notes · scannability · normalization · booking confidence · provider transparency
Default bias: opt-out. Removed options stay visible (struck through) so the user can re-add them. Running 'savings' tally makes the simplification tangible.